Valvoline has greased the world for a good many years. What better to illustrate that, than a very smooth image? We developed a partially transparent truck, with the engine visible. Because that’s where Valvolines business is.
There was no way we could show what should be really there, but with clever use of a couple of stock models we created a believable illustration. After the truck, the client then smoothly moved on to asking us for a similar bus.